Experience the Style -

Inspired by the White City's art, architecture & design, Prima Tel Aviv invites you to experience the style.
No matter how bold your expectations are, we deliver a unique Tel Aviv experience starting with our ideal location.
Centrally situated across from the City's Famed Tayelet beach promenade and celebrated Frishman beach, our 63-room hotel in Tel Aviv Reflects the City's heart, style and soul.
We provide FREE Wi-Fi access throughout the Hotel. 
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Choose your accommodations

Hotel Prima Tel Aviv features 63 adorable rooms with both City and Sea view rooms available,
the hotel offers an incomparable level of comfort in a modern yet serene atmosphere and Free Wi-fi is available in all the Hotel areas.

Check in/check out 
Check in at 3 p.m.-  check out at 11 a.m. 



  • FREE Wireless Internet
  • Dining
  • Happy Hour
  • Prima Gallery for Local Art
  • PURE Fitness Center
  • Lobby
  • Free Bicycle Rental
  • Business services
  • Parking
  • Laundry, Dry cleaning & Ironing Service

Seminars & Events

The Prima Tel-Aviv has 2 halls and meeting rooms.
To further accommodate your business needs, the Hotel provides a wide range of supplies and equipment to facilitate your event, including flip-charts, writing pad and pen for each participant, overhead projector (with additional charge).

Experiences & Activities

Contact us

We are here for you!
Feel free to contact us & we will be delighted to assist & provide you with information,
allowing you an optimal experience.
Tel: +972-3-527-5660
Fax: +972-3-760-2244
E-mail: primatlv@prima.co.il
Reservations: +972-3-5522-220
Address: 105 Hayarkon St. Tel Aviv 63432