Experience the Style -

Inspired by the White City's art, architecture & design, Prima Tel Aviv invites you to experience the style.
No matter how bold your expectations are, we deliver a unique Tel Aviv experience starting with our ideal location.
Centrally situated across from the City's Famed Tayelet beach promenade and celebrated Frishman beach, our 63-room hotel in Tel Aviv Reflects the City's heart, style and soul.
We provide FREE Wi-Fi access throughout the Hotel. 
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Choose your accommodations

Hotel Prima Tel Aviv features 63 adorable rooms with both City and Sea view rooms available,
the hotel offers an incomparable level of comfort in a modern yet serene atmosphere and Free Wi-fi is available in all the Hotel areas.

Check in/check out 
Check in at 3 p.m.-  check out at 11 a.m. 



  • FREE Wireless Internet
    FREE Wireless Internet
    FREE Wireless Internet
  • Meals
  • Happy Hour
    Happy Hour
    Happy Hour
  • PURE Fitness Center
    PURE Fitness Center
    PURE Fitness Center
  • Lobby
  • Free Bicycle Rental
    Free Bicycle Rental
    Free Bicycle Rental
  • Business services
    Business services
    Business services
  • Parking
  • Laundry, Dry cleaning & Ironing Service
    Laundry, Dry cleaning & Ironing Service
    Laundry, Dry cleaning & Ironing Service
FREE Wireless Internet Free Wireless internet connection is available for guests in all Hotel public areas and within all guest bedrooms

Seminars & Events

The Prima Tel-Aviv has 2 halls and meeting rooms.
To further accommodate your business needs, the Hotel provides a wide range of supplies and equipment to facilitate your event, including flip-charts, writing pad and pen for each participant, overhead projector (with additional charge).

Experiences & Activities

Experience the Style at Prima Tel Aviv Hotel

Hotel Prima Tel Aviv is a perfect accommodation for both vacationers and business travelers with an intimate and cozy feel, perfect for your stay in Tel Aviv. The Hotel is inspired by the culture, art and style of the White City (the city that never sleeps), boasting a chic, unique and clean style. Moreover, the Hotel is in Tel Aviv’s central area, close to almost all cultural sites and surrounded by fun bars, great stores, internationally acclaimed restaurants and across the road (meters) from the beach, the Tel Aviv Promenade, and the new Tel Aviv Port. 
The Hotel’s Lobby features a pleasant seating area and patio, with newspapers and magazines for guests to browse through, plus an internet station and free Wi-Fi throughout the entire Hotel, including in our newly renovated guestrooms—some of which have sea views.
The reception desk is also located in the Lobby area as is the Hotel’s famed and complimentary Happy Hour, during which guests can enjoy a light meal (snack) and non-alcoholic drinks every Sunday through Thursday between 5:00 pm and 7:00 pm and Fridays from 12:00 pm to 3:00 pm. Additionally, every weekday (Sunday-Thursday) guests may also delight in coffee drinks such as cappuccino; espresso; and lattes, plus soft drinks; water; juice and a sweet treat free of charge from 12:00 pm-7:00 pm.
Breakfast is served in the Hotel restaurant which boasts a Greek and beachy décor and overlooks the Mediterranean Sea. Our full Israeli breakfast is served buffet style with a large variety to choose from between the hours of 6:30 am- 10:00 am.
Guests are also welcome to take out one of our free bicycles for a ride around Tel Aviv. Ask at reception for a great map to use while biking and about the many unique and fun tours that leave from the Hotel in a range of fields including art, design, architecture and dining.
Hotel Prima Tel Aviv works in cooperation with cultural institutions, entertainment centers and recreational facilities (Beit Lessin Theater, Suzanne Dellal Center, fitness center, and a discounted ticket to the Diaspora Museum) with all information published on the Prima website and available at our reception desk. Not just for the perfect location, but the amazing and brand new rooms, friendly staff, and an intimate feel, make Prima Tel Aviv ideal venue for both vacationers and business travelers.

Contact us

We are here for you!
Feel free to contact us & we will be delighted to assist & provide you with information,
allowing you an optimal experience.
Tel: +972-3-527-5660
Fax: +972-3-760-2244
E-mail: primatlv@prima.co.il
Reservations: +972-3-5522-220
Address: 105 Hayarkon St. Tel Aviv 63432