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Prima Tel Aviv
Experience the Style

Inspired by the White City's art, architecture & design, Prima Tel Aviv invites you to experience the style.

Welcome to Prima Tel Aviv
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No matter how bold your expectations are, we deliver a unique Tel Aviv experience starting with our ideal location.
Centrally situated across from the City's Famed Tayelet beach promenade and celebrated Frishman beach, our 63-room hotel in Tel Aviv Reflects the City's heart, style and sou...Read more >l.
We provide FREE Wi-Fi access throughout the Hotel. 
Whether you are visiting Hotel Prima Tel Aviv for business or leisure, we are here to assure you a wonderful experience. From the minute you walk into Hotel Prima Tel Aviv, you will be greeted by the warm smiles of our staff and charmed by our elegantly designed lobby. Our design embraces Tel Aviv's unique styles by showcasing images of the City's world-Renowned Bauhaus architecture, artwork of famed local artists in a dynamic art gallery, and large murals of famous boulevards. Your travel experience would not be complete if it was not for our new, innovatively designed and highly praised Mediterranean inspired restaurant, Yaso. We invite you to enjoy breakfast every morning with us, overlooking the Mediterranean Sea. At our hotel in Tel Aviv, you will continuously sense the charm that drives our city.

Especially for You

Sunny Vacation in TLV

**This deal does not include Friday** Prices are final and not subject to change; no extra discount may apply. You may cancel your reservation up to 3 days before date of arrival with no ... ...
Start From $160

Important information

  • Free Wi-fi is available in all the Hotel areas
  • Happy Hour- Complimentary for guests, Sunday- Thursday, from 5:00-7:00 pm. Snacks and refreshments served free to guests. In Hotel lobby.
  • Hotel address:105 Hayarkon St. Tel Aviv 
  • A rich Israeli breakfast served in our dining room with a direct view of the sea
  • Hotel's staff speaks: Russian, English, Arabic, Hebrew
  • The hotel is right across from the beach and boardwalk
  •  Kosher Dairy, without supervision
  • Free bike rental
  • Sweet Kabbalat Shabbat- drinks, snacks and live music, Fridays from 12:00-3:00 pm 
  • Vegetarian and gluten free options are availble (upon advance request)
  • At night, the dining room turns into the acclaimed Greek restaurant, "Yasu", with the cuisine of Chef Aviv Moshe
  • Check-in: from 3:00 pm
  • Check-out: until 11:00 am

Special Events

sovev tel aviv


Sovev Tel Aviv 2016

Dates: October 21, 2016
Sovev Tel Aviv is Israel’s largest biking event, which last October drew over 30,000 cyclists and over 100,000 spectators, with distances for the whole family and serious cyclists.

Special Events

Tel Aviv Night Run

Tel Aviv Night Run

Date: November 16, 2016
A unique 10k m race which is run at night through the streets of the "White City."

Follow Our Guest Reviews

1 Of145reviews
" The photos you see on booking are a bit 'distorted, the room I ... "
Paolo C.
2 Of145reviews
"Great Tel Aviv"
"Great City, great Hotel with a very attentive Service. I´ll ... "
Markus B.
Prima Tel Aviv - The Bed
Hotel Prima Tel Aviv features 63 adorable rooms with both City and Sea view rooms available, the hotel offers an incomparable level of comfort in a modern yet serene atmosphere.
The  Lobby
Our hotel offers you a variety of facilities, services and conveniences designed and thought through to allow you a most comfortable and pleasurable vacation experience…
Seminars & Events
Prima Tel Aviv - Coffe
The Prima Tel-Aviv has 2 halls and meeting rooms. To further accommodate your business needs, the Hotel provides a wide range of supplies and equipment to facilitate your event, including flip-charts, writing pad and pen for each participant...
Experiences & Activities
Experiences & Activities
Creating Unique Experiences is Prima Hotels’ trademark.
We invite you to select and enjoy experiences indoors and outdoors.
Contact us
Contact us
We are here for you!
Feel free to contact us & we will be delighted to assist
& provide you with information, allowing you an optimal experience.