Welcome to Prima
Each one of our eleven hotels will charm you with different and wholly unique experiences of Israel. From the urbane sophistication of Tel Aviv to a luxurious spa at the Dead Sea - tailor your next vacation or business trip. You are invited to select your next experience at Prima Hotels.
Especially for You
Destination Special Offers
Gay Winter Festival Tel AvivThe first ever Gay Winter Festival is coming to Tel Aviv
and our two Prima Hotels in Tel Aviv
are offering a range of special deals for Festival participants.
Where Sports and Vacation Run TogetherFrom the North to the South of Israel there are nationwide sporting events
that are held each year.