Tel Aviv is among the few cities in the world that can wholeheartedly declare its unique place in the world. Cafes, bars and restaurants are open around the clock and enable any visitor in the city to find recreation both day and night. The uniqueness of the city lies in being a combination of a Western metropolis, which incorporates the majority of Israel's business activities and its status of a beach town – both relaxed and lively.Along the promenade there is a strip of hotels in Tel Aviv that connects the busy streets and quiet beaches in the city and allows visitors to enjoy a variety of attractions within walking distance of their hotel rooms as well as spectacular sunsets from their balconies. Tel Aviv is the central arena of culture and entertainment in Israel along with an extensive local attractions in the realm of television, cinema, theater and dance and the city hosts the best artists in all cultural fields. Arenas and hotels in Tel Aviv have gained rave reviews in recent years and have had the pleasure of hosting famous figures such as Lady Gaga, Madonna and Quentin Tarantino. Additionally, the successful soccer player Rio Ferdinand, expressed his love for the city and to Israel. Over the years Tel Aviv has become a popular destination for artists of different disciplines, some of whom even immortalized the city in their works, including Haim Nahman Bialik, Leah Goldberg, Nahum Gutman among others. The works are provided a special honor at the Prima Tel Aviv in which each of the hotel’s floors is dedicated to a different Tel Aviv artist. The Prima Tel Aviv accommodates families with children, romantic couples, business men and women, and young revelers seeking a wild nightlife. As befits a city with such a diverse portfolio of entertainment options, there are unlimited accommodation options in Tel Aviv. A wide range of Tel Aviv hotels provides the perfect stay for everyone from youth hostels to luxury hotels . Along the strip of hotels in Tel Aviv, near the beach, are many great restaurants featuring all ethnicities and entertainment options that will fit any kind of tourist. Among the wonderful hotels in Tel Aviv, directly across from the beach rests the Prima Tel Aviv-a hotelt hat best expresses the unique character of the city. Hotel guests enjoy the intimate atmosphere of famous Israeli artists from Tel Aviv, including Hana Rubina, Shoshana Damari, and more. Hotel staircases decorated with pictures of the city’s famous boulevards. Additionally, located on the entry level of the hotel is the "Prima Gallery,” which features month-long, changing exhibitions of contemporary Israeli artists and holds a place of honor among the thriving Tel Aviv art scene. The unique atmosphere of the Prima Tel Aviv is perfect for businessmen and luxury-seeking tourists alike. The Prima Tel Aviv offers guests a variety of rooms including Delux sea view rooms. All rooms are equipped with a private safe, cable TV, mini fridge and a equipment for preparing hot drinks at no additional charge. The location of the Prima Tel Aviv on the beach allows guests to enjoy the rich breakfast lounge with a view of the waves. Gursts can access free internet in the lobby and in-room internet access at an additional charge. Businessmen staying at the hotel are offered complementary secretarial services, faxing and mail. The hotel also offers conference rooms for events and meetings.